Netflix Sent One Of The Best ‘Cease And Desist’ Letters Ever To A ‘Stranger Things’ Pop-Up Bar

netflix cease desist stranger things pop-up bar


999 times out of 1,000 a business receiving a cease and desist letter ends up being an unpleasant experience, but not in this case with Netflix and an unauthorized Stranger Things pop-up bar.

This letter that Netflix sent, asking a bar in Chicago named The Upside Down to cease and desist was so good it actually makes Netflix look good. The bar, which had planned to only be open for six weeks shared the cheery and appropriately nerdy letter with DNAInfo Chicago.

It reads…

Danny and Doug,

My walkie-talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.

We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.

We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.

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Netflix Letter To Emporium Logan Square Owners by Mina Bloom on Scribd

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After receiving a letter like that how could the bar not do what they asked?

“If Netflix were OK with us running The Upside Down project through the season two premiere & the Halloween weekend we would most definitely have continued this incredible party a little bit longer!” manager Jared Saul wrote in an email. (The season two premiere is scheduled for Oct. 27.)

But Saul emphasized there’s no hard feelings.

“It’s been so much fun for us & for fans of Stranger Things & has even introduced the show to new fans here in Chicago who weren’t aware of the show before visiting the pop-up,” he wrote.

So if you want a syrup-flavored “Eleven’s Eggos” cocktail, you better hurry because you only have until October 1st to go get yourself one before it’s too late.

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