In the past 24 months, Post Malone‘s gone from a rapper with a millennial following to a worldwide superstar. Brands want a piece of him now more than ever as everything he touches at the moment turns to gold.
The man’s got his own style, a style that can best be described as Cosmo Kramer from Seinfeld if he’d been raised in a trailer park but suddenly came into a sh*t ton of money. That’s not a diss on Post Malone by the way, I like the guy and I enjoy his tracks. I just can’t even begin to tell you how many people over the past year asked me ‘have you seen what this guy looks like?’ after one of his songs came on the speakers.
For Post Malone’s first footwear collaboration he didn’t work with Adidas, Nike, Gucci, or Balenciaga. Post stayed true to his roots and decided to rep the shoes he feels most comfortable in. Those shoes are Crocs, and they’re absolutely heinous, but that didn’t stop them from selling out in minutes on his first limited-release collaboration with the brand.
This collaboration came together all thanks to a fortuitous tweet from Post Malone which read ‘“U can tell a lot about a man by the Jibbitz in his Crocs.” THat’s when he landed on the Crocs brand radar and that’s the tweet that led to his custom Crocs selling out in a matter of minutes.
The shoes were originally for sale HERE on the Crocs website which now lists the collaboration as sold out. They’re also saying ‘stay tuned’ for a future collaboration which means there will certainly be more of these in the future.
Naturally, a lot of people had thoughts about Post Malone’s limited-run with Crocs and everyone took to Twitter to share their opinions. They only sold for $60 so I can understand buying them for the comedic value if you’re into that sort of thing.
You and every fisherman on the plan, Alexi….
Would you cop? Would you buy them just to burn them? Is it fundamentally wrong to give Crocs any of your money at all? Sound off in the comments or hit me up on Twitter at @casspa.