Post Malone is still struggling to sell tickets to his upcoming tour. The 30-year-oldcountry music crossover artist quietly filled Jelly Roll‘s spot with BigXThaPlug for his stop in Nashville.
I would imagine the swap stems from a simple scheduling conflict or something of that nature, but it has yet to be explained. UPDATE: Jelly Roll was never on the bill for Nashville! Locals wondered why he was not playing his home city. Now we know who is filling his spot.
This leaves room for country music case study. It will be interesting to see whether he can out-sell Jelly Roll. I doubt it. But, to be fair, I’m not sure anything but a price cut can solve this problem.
Maybe the new music will help. Posty is Posty after all.
Jelly Roll out for Nashville, BigXThaPlug in.
Post Malone was originally set to embark on his ‘BIG ASS Stadium Tour Part 2’ on Wednesday, May 13. He was going to play El Paso, Waco, Baton Rouge, Birmingham, Tampa, and Oxford in the month of May and the first weekend of June. Those shows have since been canceled.
Posty claimed the decision stemmed from his desire to finish his new album before the tour. That might be true! However, it also stemmed from a bad case of ‘Blue Dot Fever.’ He wasn’t selling tickets.
College football and NFL stadiums all over the country sat 75% empty with just a few weeks until the first concert. A new album will presumably help to generate buzz for live shows so it was an easy excuse…
The tour will now begin in Charlotte on June 9. Posty will then make stops in Toronto, Hartford, Cleveland, Nashville, Fayetteville, Kansas City, Ames, Missoula, Edmonton and Salt Lake City before he heads out to China, Taiwan, Thailand, Singapore, Malaysia, Philippines, South Korea and Japan. The tour is scheduled to end in Austin on Oct. 24. We’ll see if any of these dates don’t survive.
Jelly Roll is providing direct support for all of the North America dates with Carter Faith as the opener. Except for one! Post Malone quietly filled Jelly Roll’s with BigXThePlug at his Nashville stop. UPDATE: Apparently the latter was never announced as support. Something must’ve been planned in advance.
He did not explain why. This is not BigXThaPlug “in addition to” Jelly Roll it is “in place of.”
Post Malone isn’t selling tickets.
If we’re being real here, the change is likely explained by a scheduling conflict or something that is not that deep. That doesn’t make it any less interesting of a case study.
Post Malone is still struggling to sell tickets. That might be understated. It’s really bad.
Here is a look at the tour opener in Charlotte on June 9:
This is Indianapolis on June 12:
Hartford might be even worse.
Cleveland is slightly better, but still not good.
You get the idea. Post Malone’s BIG ASS Stadium Tour Part 2 is in trouble. And most of the stops after the ones listed above are in even worse shape. Thousands of tickets are still available.
There are going to be a large amount of middle-aged women in Tennessee who are upset by the replacement. They want to see Jelly Roll. I’ve already seen a few comments on Facebook.
However, the middle-aged women aren’t selling tickets… So I wonder if Post Malone (and his team) are trying to pivot toward a more youthful crowd to sell tickets and Nashville is the first test. #StayWoke