- Pringles recently changed their logo, and their mascot, Mr. P (AKA Julius Pringles), for the first time in 20 years.
- The change just took place in the UK and reactions to the new emoji-style look for Mr. P are decidedly negative.
- More food-related news here.
Pringles potato chips have been around since 1968 when Procter & Gamble released them with the tagline “Pringle’s Newfangled Potato Chips.”
Currently owned by Kellogg’s, Pringles are now sold in more than 140 countries.
And as we have seen with other Kellogg’s food items like Froot Loops, the company isn’t afraid to make bold changes to iconic logos – even it does make people on the internet very pressed.
Which is exactly what is happening right now with Kellogg’s changing the Pringles logo for the first time in 20 years.
Fans of the popular stackable snack know that Mr. P (AKA Julius Pringles) has long graced the cylindrical chip container and have become comfortable with his classic look over the years.
Now, however, Mr. P has had himself a glow up that takes his classic look and updates it to look more modern, and some would say, like an emoji.
This radical change in the Pringles logo was first introduced back in December, but hadn’t made its way to the UK until now.
“After being Pringles’ loyal mascot for many years, Mr. P has had a well-deserved makeover, in what is his boldest look yet,” said Florence Kayll of Pringles UK.
“Mr P’s hair may now be gone but he’s looking more youthful than ever with striking new eyebrows and is of course still sporting his famous, stylish mustache as he celebrates his 30th birthday in the UK and Ireland.
“While Mr. P and the can design have both undergone a transformation, Brits can be confident that there are no changes to the amazing flavor and crunch found inside every Pringles can.”
Mr. P just got a fabulous new makeover 😍 but we're still as Pringles as ever! pic.twitter.com/sPr34x95GV
— Pringles UK & Ireland (@Pringles_UK) September 21, 2021
Reactions to the change, of course, were not very positive because, well, internet.
The new @Pringles logo literally looks like a copy version you’d expect to see at Aldi.— Jane 🎀 (@janeymcloughlin) September 21, 2021
The new Pringles logo should and will die a wicked death!— I'mma Block? (@BlockyBoi3) September 15, 2021
The new Pringles logo is just Mumbo Jumbo— Catgirl Jenny 💖Ruby & Saia💖 (@DarkerJenny_) September 19, 2021
By the way this logo looks like shit, fix it, Pringles— STsecurity (@STsecurity0) September 18, 2021
fuck you change your logo back— Green Lightning (@Green1Lightning) September 18, 2021
i have a pringles can with the old logo and it expires today— Napplepi ͏ (@incognapple) September 11, 2021
No joke. They cans with the old logo are probably already up for auction on eBay.