Look At The Insane Items Rich People Spent Their Money On During The Pandemic

What rich people from New York spent their money on during the coronavirus pandemic.

iStockphoto / Konev Timur


While you were struggling to purchase a spicy potato taco and cinnamon twists off Taco Bell’s value menu, the New York elites were deciding which million-dollar vintage Porsche to purchase during the coronavirus pandemic.

A New York Times report examined what affluent New Yorkers are spending their money on to pass the time during the COVID-19 pandemic. The wealthy aren’t traveling, so they are spending their money on collectibles.

“I’m selling watches, I’m buying watches. It’s crazy. I have no reason right now to buy a watch,” said John Demsey, the executive group president of the Estée Lauder Companies. “I’m at home all day at a computer. Time is staring me right in the face. What reason do I have to look at my wrist? But I want a tangible sign of something, so I’m looking at watches.”

Rolex Day-Dates watches that cost $30,000 on the secondary market in 2020, are now going for $50,000 on resale websites.

Sports cards are also a hot commodity. One sports collectible site said they grossed $45 million during their winter auction – last year they made $4.7 million.

From NYT:

Last May, Ariana Peters — who, along with her sisters Dakota and Dresden Peters, owns what some believe is the most valuable sneaker collection in the world — had her biggest sale in five years of being in business: a pair of autographed 1985 Air Jordans that fetched $275,000.

In 2019, the sisters sold 572 pairs of sneakers, at prices that began at $500, Ariana Peters said in an interview. In 2020, they sold 879.

Ms. Peters actually sounded somewhat surprised talking about all this, perhaps because she and her sisters only got into the business because their father, a retired real estate developer named Douglas Roy Peters, bought so many pairs of sneakers they were running out of places to put them.

A 1973 Porsche 911 Carrera RS, which was for sale for $560,000 before the coronavirus, skyrocketed to $1.2 million due to demand during the pandemic.

A pair of Conoid lounge chairs crafted by famed woodworker George Nakashima, retailed for $10,000 in 2019, but spiked to $23,750 in October 2020.

A coffee table constructed by T.H. Robsjohn Gibbings sold for $237,500 during the pandemic, and in one auction $2.5 million in furniture was sold.

Nicholas Abouzeid, who is the 24-year-old head of marketing at MainStreet, made “more than what somebody should make in a year” in the stock market with tech companies including Slack, Stitch Fix, Shopify, and Fastly. Abouzeid’s “holy grail item” is a first-edition “Booster Box” of Pokémon cards.

The Pokémon Trading Card Game (Pokémon TCG) first launched in 1996. In January, an unopened box of first edition Pokémon cards sold for a record $408,000.

In October, a rare gem-mint first-edition Charizard card sold for an astounding $183,812. Which was purchased by rapper Logic.

Jackson Moses, a venture-backed founder who is the head of partnerships at MainStreet, spends his money on vintage whiskey. One of his prized possession is a rare, vintage Kacho Fugetsu whiskey, which he hasn’t opened yet.

“Kacho Fugetsu is the Japanese Kanji for Flowers, Birds, Breeze, and Lunar,” according to Whiskay, an online retailer that specializes in rare and exclusive whiskeys.

If Moses’ investment in whiskey sours, he points out that all will not be lost, “Then I’ll finally have an excuse to drink it.”