HBO
Sydney Sweeney is getting her money’s worth for starring in the third and final season of Euphoria, as reports indicate the actress has been wearing her own lingerie brand in seductive scenes involving her character Cassie. Sweeney launched her “Syrn” (pronounced ‘siren’) earlier this year.
In the controversial Season 3 premiere of Euphoria, Sydney Sweeney’s character Cassie Howard embarks on selling adult content on TikTok and then OnlyFans. The scene shows Cassie acting like a dog — drinking from a water bowl, fetching sneakers with her mouth — while wearing a corset.
“This brand might sponsor me… it’s called monetization,” she says to her fiancee Nate, played by Jacob Elordi.
Sydney Sweeney’s Euphoria character Cassie Howard was wearing lingerie from Sweeney’s brand SYRN in the season three premiere of the HBO show
The brand sponsoring her in the scene was her own, as she could be seen wearing SYRN’s Date Night Satin Corset in the Bitter Sweet shade — a lace-up satin piece with gold hardware retailing for $269.
as I was saying. https://t.co/axkzJJ0SVC pic.twitter.com/5rz42CWQaY
— Louis Pisano (@LouisPisano) April 13, 2026
Omg sorry but her boobs didn’t fit in that corset and I joked to my friend that it must have been from her own brand pic.twitter.com/LZkxPIACE0
— ongo gablogian (@mystikspiralTBC) April 13, 2026
The dog scene is just one of several controversial Cassie storylines in Season 3, with Sweeney drawing widespread backlash for a separate and upcoming scene in which her character sells adult content dressed as a baby. Fans have since blasted both Sweeney and creator Sam Levinson for the shocking scene, with many on social media calling for Levinson to “have his laptop checked.”
Season three of Euphoria premiered on HBO and HBO Max on Sunday, April 12 and is set to conclude on Sunday, May 31.