Apple debuted their brand new iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition smartphone ahead of this week’s launch. The best part about this flamboyant phone is that it a portion of the revenue goes to a great cause. An unspecified amount of proceeds from the phones will go to the (RED) charity, an organization that campaigns to fight HIV and AIDS in Africa.
You may remember that last year’s iPhone 7 and iPhone 7 Plus were also available in the special edition red color to benefit this great cause. While last year’s (PRODUCT)RED iPhone had a white front panel, the special edition iPhone 8 will have a black front panel. “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
Apple didn’t release a (PRODUCT)RED version of the iPhone X, but they are selling a (PRODUCT)RED iPhone X European leather folio case. A portion of those cases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
The leather case, (PRODUCT)RED iPhone 7, and 7 Plus will be available to order online on Tuesday, April 10th, and will hit retail stores this Friday, April 13th. Pricing will be the same as the normal models, starting at $699 for a 64GB iPhone 8 and $799 for the 8 Plus.
(RED) has generated over $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. Apple partnered with (RED) in 2006, and since then the tech giant has donated more than $160 million to the Global Fund.