2017 marks the beginning of an eight-year merchandising deal between the NBA and Nike. We recently got our first look at the jerseys players will be rocking this season (marking a new, sleeveless era), but if you think the sports apparel company is stopping at uniforms, you obviously don’t know how far companies are willing to go to capitalize on licensing agreements.
In anticipation of the upcoming season, Nike is releasing a new line of Converse made from authentic NBA jerseys call the Chuck ’70 NBA Gameday collection. To say they look sick would be the ultimate understatement:
Here’s some more info:
The Chuck ’70 NBA Gameday includes 250 individually numbered limited-edition pairs for each NBA team. Every shoe is made of authentic NBA jerseys and backed with a leather lining. Its leather interior features embossed NBA logos and collaborative Converse x NBA woven labels under the shoe’s tongue.
The shoes will go on sale on September 29th.