An Indian tribe has a scathing Anti-Redskins ad that will air during tonight’s NBA Finals

Anti-Redskins ad

Everybody knows “Redskins” is racist. Everybody knows it’s a derogatory term. Everyone knows it’s a disgusting word used to represent the natives of this country. Everyone knows this except Dan Snyder, the owner of the Washington football team. Tonight, the Yocha Dehe Wintun Nation will air an anti-Redskins ad during the NBA Finals.

Via the Washington Post:

The Yocha Dehe Wintun Nation based about an hour northeast of San Francisco would not say how much it spent for the coveted advertising slot, only that it was a “significant investment” that was deemed necessary to further an important discussion on racism.

“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Chairman Marshall McKay says in a video explaining the tribe’s involvement in the name controversy.

This is the ad—powerful stuff.

Sadly, the commercial will not air nationwide but will hit major cities. Among them, Chicago, Dallas, Los Angeles, New York, San Francisco and D.C. This won’t make Snyder change his mind, but maybe, just maybe, it embarrasses the hell out of him. At this point that’s all we can hope for.

[The Big Lead]