I’m a big fan of Super Bowl bets, as well as Super Bowl shit talk. New England and the ATL are home to two of America’s best craft breweries — Samuel Adams and the Sweetwater Brewing Company, creators of one of my favorite pale ales on the planet, the Sweetwater 420.
In the spirit of a quality Super Bowl bet, the two breweries are beefing on Twitter after a Georgia gas station banned the sales of Samuel Adams. To up the ante, the breweries have both agreed to the following terms:
- The losing brewery will send a brewer to the winning brewery to work in production for a day
- The losing brewery team must wear the opposing team’s jerseys/shirts/hats/colors at the brewery and film a chant to post on their social media channels
- The losing brewery must rename a beer at their brewhouse/tasting room after the winning team for an entire week, starting Feb 6, the day after the Super Bowl
Throw both of ’em a follow on Twitter. Beer company beef is the best beef.
Man, we really were craving some Sam Adams today… This is Viral, and he's on a mission to prove Atlanta is a great sports town. pic.twitter.com/GVPhpNM1gX
— The MMQB (@theMMQB) January 28, 2017
Won’t be their only loss. #OneMore #Patriots #SB51 https://t.co/2PbYriu7EB
— Samuel Adams Beer (@SamuelAdamsBeer) January 26, 2017
#riseup https://t.co/HwfQvvwYG1
— SweetWater Brewery (@sweetwaterbrew) January 29, 2017
.@Sweetwaterbrew Sounds like you need #OneMore employee to help with production…Let’s up the ante – loser wears winning team’s colors? #SB51
— Samuel Adams Beer (@SamuelAdamsBeer) January 27, 2017
Super Bowl bet: Sweetwater vs Sam Adams. Brewer w/losing team has to work as an intern in other brewery & rename a beer after winning team
— Darren Rovell (@darrenrovell) January 30, 2017
Come laugh at something other than the Patriots losing and @SamuelAdamsBeer having to rename their beer #RiseUp https://t.co/qixeWkw7dk
— SweetWater Brewery (@sweetwaterbrew) January 30, 2017
.@SamuelAdamsBeer what color would that be, white? Like the flag you'll be waving come Sunday?
— SweetWater Brewery (@sweetwaterbrew) January 30, 2017
nice try @SamuelAdamsBeer…yall gettin desperate? https://t.co/3ta7IjGIrc
— SweetWater Brewery (@sweetwaterbrew) January 31, 2017
You're gonna need #OneMore beer after Sunday, Freddy! Get ready to wear our colors, @sweetwaterbrew! #SB51 #Patriots https://t.co/0AH80FVrLa
— Samuel Adams Beer (@SamuelAdamsBeer) January 30, 2017
.@Sweetwaterbrew New England #Patriots Extra Pale Ale it is. Sales, through the roof. 📈#SB51
— Samuel Adams Beer (@SamuelAdamsBeer) January 27, 2017
We cooked up a lil victory playlist for Sunday night featuring artists from this year's @420fest lineup: https://t.co/BzqHRZnTa2
— SweetWater Brewery (@sweetwaterbrew) January 31, 2017
Quote of the century right there from the Big Kahuna: "Get ready to do the dirty bird! Watch this, Koch, #RiseUp!” @SamuelAdamsBeer https://t.co/6PUbBqHEwp
— SweetWater Brewery (@sweetwaterbrew) January 31, 2017