Two Of The World’s Best Craft Beer Companies Are Smack-Talking Each Other Over The Super Bowl


I’m a big fan of Super Bowl bets, as well as Super Bowl shit talk. New England and the ATL are home to two of America’s best craft breweries — Samuel Adams and the Sweetwater Brewing Company, creators of one of my favorite pale ales on the planet, the Sweetwater 420.

In the spirit of a quality Super Bowl bet, the two breweries are beefing on Twitter after a Georgia gas station banned the sales of Samuel Adams. To up the ante, the breweries have both agreed to the following terms:

  • The losing brewery will send a brewer to the winning brewery to work in production for a day
  • The losing brewery team must wear the opposing team’s jerseys/shirts/hats/colors at the brewery and film a chant to post on their social media channels
  • The losing brewery must rename a beer at their brewhouse/tasting room after the winning team for an entire week, starting Feb 6, the day after the Super Bowl

Throw both of ’em a follow on Twitter. Beer company beef is the best beef.

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