Two Of The World’s Best Craft Beer Companies Are Smack-Talking Each Other Over The Super Bowl


I’m a big fan of Super Bowl bets, as well as Super Bowl shit talk. New England and the ATL are home to two of America’s best craft breweries — Samuel Adams and the Sweetwater Brewing Company, creators of one of my favorite pale ales on the planet, the Sweetwater 420.

In the spirit of a quality Super Bowl bet, the two breweries are beefing on Twitter after a Georgia gas station banned the sales of Samuel Adams. To up the ante, the breweries have both agreed to the following terms:

  • The losing brewery will send a brewer to the winning brewery to work in production for a day
  • The losing brewery team must wear the opposing team’s jerseys/shirts/hats/colors at the brewery and film a chant to post on their social media channels
  • The losing brewery must rename a beer at their brewhouse/tasting room after the winning team for an entire week, starting Feb 6, the day after the Super Bowl

Throw both of ’em a follow on Twitter. Beer company beef is the best beef.

Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: