Tired of annoying ads popping up on Facebook? Too zucking bad.
At some point today, Facebook will flip a switch across its desktop site that will render all ad blockers useless. It’s hard to say exactly how this will work right now, but the New York Times has this to say:
To shut down the blockers, Facebook is taking aim at the signifiers in digital ads that blockers use to detect whether something is an ad. Facebook’s desktop sitewide changes will then make ad content indistinguishable from non-advertising content. For blockers to get around these changes, Facebook said they would have to begin analyzing the content of the ads themselves, a costly and laborious process.
Regular Facebook users aren’t the only people who are pissed about this recently development. Ad Blockers are fuming mad too but offer this little ray of sunshine.
Earlier today Facebook announced that it would start trying to circumvent users with ad-blocking software and show them ads. This is an unfortunate move, because it takes a dark path against user choice. But it’s also no reason to overreact: cat-and-mouse games in tech have been around as long as spammers have tried to circumvent spam filters.
In other words, they’re working on ways around the new FB fix.
This is just like when my parents fight except that was caused by actual naked women and not ads for soda with half-naked women. Actually it might have been both.