It’s a sad day for bros everywhere.
Robert Hulseman, the visionary behind the iconic Red Solo Cup, has passed away at the age of 84.
In the 1970s, Hulseman invented the Red Solo Cup for family picnics, with no false illusions of the cup being the ultimate symbol of “Ya I Think I’m Going To Get Fucked Up Tonight.”
Via AP,
The younger Hulseman said his father never fully understood how massively popular the large red plastic cup became in pop culture. He said the cup was intended for families, and recalled being about 10 years old when he and his siblings helped their father choose the cup’s first colors: red, blue, yellow and peach.
Please allow me to speak a few words on my friend, Robert, who I have never met before but feel an odd, binding connection with:
Thank you all for being here, but most importantly, thank you Robert Hulseman. Thank you for playing your part in orchestrating the countless nights I’ll never be able to remember and providing the infrastructure for games like beer pong, flip cup, and ‘Drink Until You Can’t Feel Your Face.’ Your brain child has been a staple at barbecues, reunions, and every morning with my cereal. Your cups were not only practical, but they grew to be synonymous with good times with friends, family, and on a particularly difficult Tuesday afternoon, oneself. Through all this, you asked for no spotlight or notoriety. JD Saligner once said “The mark of the immature man is that he wants to die nobly for a cause while the mark of a mature man is that he wants to live humbly for one.” Thank you for your service to bros worldwide. If your passing has provided any silver lining, it’s that we once again have a reason to get fucked up tonight. Cheers.
Now cue the music: