The Forbes list of the most valuable brands of 2016 doesn’t have any surprises as far as companies making the cut but there are a couple head scratchers as far as ranking.
Even with Apple limping with not-so-great revenue numbers last month, the tech giant stills tops the Forbes list as the world’s most valuable brand. It’s estimated value of $154.1 billion is still incredibly impressive. Google came in second, by a wide margin, with Apple handily whipping the search giant by 87%.
Here are the top ten most valuable brands of 2016:
10. General Electric
I’m slightly surprised Facebook isn’t a little higher on the list and one notable that somehow didn’t make the top ten is Amazon, sitting at #12.
Apple is expected to widen the gap even more next year with the forecasted release of the iPhone 7.