Alex Craig went from making zero dollars to $10,000 per month in profit since May, and he did so by selling and marketing what is quite possibly the dumbest product ever conceived of. For either $7.99 or $10.99 (large or medium) Alex Craig will write a personalized message on a potato for you and mail it to wherever.
Got your dad’s birthday coming up? Send him a happy birthday potato. Is your little bro going to college in a few days/weeks? Send him a congratulatory potato. Did you roommate just get back a clean bill of health after his STD test? There’s a potato for that (or at least one that can be customized). Just like Twitter you have 140 characters to write a personalized message on a potato and send it to anyone.
Here are your two potato options:
Alex Craig is sending potatoes through the mail.
The app developer by day came up with a business idea to send anonymous custom messages to whoever you want on a potato.
“I would say the two things that hold everyone back in life is fear and doubt,” Craig said. “The fear of failure and the fear of wasting your time, and the doubt that you can actually achieve something big on a huge scale.”
Craig, 24, said he came up with the idea for Potato Parcel earlier this year while having dinner with his girlfriend.
“She said, ‘You will not sell a single potato. This is the stupidest idea I’ve ever heard,'” Craig said. “On our second day that we were live, and we started promoting it on Reddit, and we got $2,000 in orders, and I just knew this was it.”
It’s a simple idea. Users go online and order a potato, ranging from $8 to $10, add a custom message, and send it anonymously.
“This one says, ‘Congrats on Stanford, hope the surgery helps your golf game,'” Craig said, reading a message on a recent order.
It’s also an idea that’s making money. Craig says he’s sold over 2,000 potatoes, and he’s clearing $10,000 a month in profit since he launched the site in May.
Sooooooo is this the first man in history who figured out how to make Reddit profitable? By selling potatoes with personalized messages? Methinks he is. And to all the haters out there I can only imagine he’s thinking this right now: