Coco Loko
What’s the first thing that comes to mind when you hear the words Four Loko? If your mind didn’t go all black, you’ve obviously never taken down a colorfully camouflaged can of the alcoholic drink that deletes an entire night from your life. The caffeinated drink was banned in several states and for those who’ve drank just why, you know why.
Welp, a new product called Coco Loko is aiming to play off the Four Loko fame, although it’s not a caffeinated alcoholic beverage, it’s a “snortable” chocolate powder being marketed as a drug-free way to get a buzz.
Coco Loko, created by Orlando-based company Legal Lean, includes cacao powder, as well as gingko biloba, taurine and guarana–key ingredients in energy drinks.
Nick Anderson, the 29-year-old founder of Legal Lean, says he was inspired by the “chocolate-snorting trend” in Europe and admits he was a bit skeptical about snorting raw cocoa before trying it and seeing the light. The product is intended to last about 30 minutes to an hour, and is “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”
Tins of Coco Loko, which have about 10 servings, sell for $24.99. Anderson, who created Legal Lean two years ago with a $10,000 investment, originally created the company selling a product intended to be a drug-free substitute for the cough syrup cocktail known as “purple drank.” The grape-flavored drink is made with herbal extracts and is popular in the hip hop community and near college campuses in Houston and Atlanta, the Washington Post reports.
As for Coco Loko, the first review I stumbled across on Amazon had this to say:
Terrible . Does nothing. Sniff cocoa powder instead lol. Waste of money
In my correct opinion, the people who are trying to stay away from drugs and alcohol probably won’t be jumping at the bit to snort a glorified Nesquik into their brains.
[h/t Uproxx]