Have you had enough of Sriracha sauce? Yes? Well, go fuck yourself, because you are about to get a crap ton more of it and you are going to like it because that’s what happens when a popular brand feels the need to capitalize and monetize on an ephemeral popularity boom by completely and utterly saturating the market with its product.
So yea, Sriracha Croutons. Deal with it.
(That wasn’t a joke where I picked a random product to make it seem like Hoy Fong Foods was stupidly shoehorning its sauce into something, like if I said, Sriracha Crunch Berries. No, Sriracha Croutons will soon be real.)
What other kind of items will they be adding to the mix? Well, Yahoo Foods is here to do the heavy lifting for me.
There’s Huy Fong Sriracha popcorn ($3.99), which is already in stores. On April 8, Huy Fong Sriracha potato chips ($3.99) will hit shelves.
Over the next weeks and months, keep your eyes peeled for Sriracha-dusted croutons and tortilla chips, Sriracha ketchup, Sriracha mayonnaise, and Sriracha hummus. An additional four to five items are also in the works… All will likely be found in Kroger supermarkets and Bed Bath & Beyond stores.
But we’re most excited for an item to launch April 20: A spice mixture made from a base of dehydrated Huy Fong Sriracha. Yes, folks: Sriracha in powdered form, which could be easily sprinkled on anything.
That actually does sound yum. The powder and other products are the brainchild of Pop! Gourmet Foods, who is partnering with the iconic Rooster brand. Their CEO had this to say about his Sriracha Shake.
“We eat it here with our lunch, on top of fries or chicken breasts or whatever,” Pop! Gourmet Foods founder and CEO David Israel told Yahoo Food. The idea came about during testing for the company’s other Sriracha-infused offerings — dehydrated Sriracha gives Pop!’s popcorn and potato chips their flavor — and Israel sent a sample to Huy Fong Foods for founder David Tran’s assessment.
“They wrote back to me and said that David actually took it home to use it at his house,” Israel said with a laugh. That, he added, is the highest seal of approval possible.
Yea, I’ll sprinkle that shit on some shit.
[H/T Grub Street]