Chipotle, once an icon for white girls and people with the resolve to withstand an anus beating, has had a steeper decline than Johnny Manziel.
After E. coli ravaged 43 stores across Oregon and Washington in November 2015, leaving 22 with bloody diarrhea, Chipotle severely mishandled the food crisis. This resulted in sales declining sharply for the fourth straight quarter, and more importantly, tainting Chipotle’s squeaky clean reputation. Then came the lawsuits–most notably the class-action lawsuit this past November when Chipotle’s menu inaccurately displayed the calorie count for its menu items.
The most recent lawsuit is the most outlandish of them all.
A California woman is suing Chipotle for $2.2 BILLION (equaling the company’s profits for 2006 to 2015), for a reason most would classify as petty. According to Fortune,
A California woman is suing Chipotle for $2.2 billion, equivalent to the company’s profits over a 9-year period, for allegedly using a photograph of her for marketing purposes without her permission.
According to the lawsuit filed in California District Court, Leah Caldwell refused to sign a release given to her by a photographer after he snapped pictures of her at the chain’s Denver-area restaurant in 2006. She was floored to find her picture at an Orlando restaurant 8 years later in 2014, as well as in other California outlets of the burrito chain.
Caldwell alleges that the image has been edited to add texture to her hair, people in the background and bottles to the foreground— which she claims has put a “false light upon her character associated with consuming alcoholic beverages.”
Ok, I’m kind of with her on the drinking part. Only psychos order beer at Chipotle. My stomach can barely withstand a burrito brick, adding beer to that is like throwing a propane tank on a forest fire. But, other than that, this chick sounds like the fucking worst. If she gets one dime out of this lawsuit, I’m suing my local bar for giving me a hangover.
For more exemplary reading, check out the story about me shitting myself in public after eating Chipotle.