You Have To See The Insane New Facility Alabama Is Planning Solely For NIL Purposes

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The Alabama Crimson Tide and Nick Saban have officially gone two seasons without winning a college football national championship game.

By Saban and the Tide’s standards, I think we can officially call that a drought.

But it’s not likely Bama has exactly fallen off a cliff or anything. The Crimson Tide lost to Georgia in the College Football Playoff championship game in 2022. They then went 11-2 and narrowly missed out on making the playoff this past season.

The Crimson Tide currently boast the top 2023 recruiting class in the country according to 247Sports and appears they have no plans on slowing down anytime soon.

Alabama Inks New Deal With Learfield Sports That Includes Incredible NIL Hub

Learfield Sports is the biggest name in the game when it comes to college sports multimedia rights. So it makes sense that it would be a perfect match for Alabama. The two have been partners for years and recently extend that partnership, according to Sports Business Journal’s Michael Smith.

Alabama has extended and broadened its multimedia rights agreement with Learfield out to 15 years in a deal that adds elements for name, image and likeness, new content and more access to data and analytics. Financial terms of the deal were not released, but it is believed to be one of the most lucrative in the country along with Ohio State and Texas, both of which are also Learfield clients.

Though Smith says the financial terms were not revealed. He does state that the previous deal, signed in 2014, was for 10 years and $160 million. He also reveals some of the details of the new deal, which show the Tide’s emphasis on succeeding in the world of name, image and likeness deals for college athletes.

• A new content platform created in collaboration with Learfield Studios.
• New access to data and analytics from Learfield’s Fanbase platform.
• A dedicated NIL hub called The Advantage Center, which will be the school’s centerpiece for NIL activity and the home for its dedicated staff that will provide education and resources for athletes and their commercial activity.
• Alabama and Learfield will work together to develop the new Advantage Center into a showcase for NIL relationships in its new location inside Bryant-Denny Stadium next to The Authentic, the Tide’s retail store managed by Fanatics.

The renderings of the The Advantage Center, which will serve as “a dedicated NIL Hub,” look ridiculous.

It sure seems like Saban and the Tide are sick and tired of losing.