Twins Hanna and Haley Cavinder were two of the most famous college athletes in any sport this past season.
The duo, who played basketball for the University of Miami, were solid on the court. But it’s off the court, where they’ve gained more than 4.5 million followers on TikTok, that they’re most notable.
They were also the poster children for NIL in college sports, earning an estimated $1.7 million in endorsement deals this past season.
But the twins shocked the college sports world recently when they announced that they were leaving college early to pursue other avenues.
“Thank you for an unforgettable season. The love and support we received from the university and the city was special. We’d like to thank our teammates and coaches for bringing us in as family and being a part of a historic season,” they said in a statement. “With that being said, Hanna and I have decided to not take our fifth year and start a new chapter in our lives. The U will always be home and we are forever proud to be Hurricanes.”
The future became clearer when their agent, Jeff Hoffman, revealed that the duo is set to join the WWE. But that’s not all.
On Wednesday, Bill King of Sports Business Journal revealed that the twins signed with Betr Sportsbook. Fellow influencer Jake Paul is one of the founders of Betr.
Basketball-playing social media stars @CavinderHaley and @CavinderHanna have signed with @betr sportsbook parent in deal that incl. equity. Ex-@univmiami, @WWE-bound sisters will bring recently launched podcast exclusively to Betr Media & appear on flagship BS w/@jakepaul show. pic.twitter.com/fgj0YcY2VD
— Bill King (@Bill_KingSBJ) April 19, 2023
As part of the deal, Betr acquired the “Twin Talk with Haley & Hanna Cavinder” podcast. King also reports that the pair will join Paul on flagship show, “BS w/ Jake Paul.”
Under NCAA rules, the twins would not have been allowed to agree to such a deal because Betr is a gambling company. But because they’re no longer college athletes, they’re free to negotiate with any company they choose.
Though that may well change should they sign with the WWE long-term.