Getty Image / Dave Kotinsky
The Charlotte Hornets just picked up one of the most famous people on earth, MrBeast, as their new jersey-patch sponsor.
Jimmy Donaldson, better known as MrBeast, grew up in Greenville, North Carolina before amassing a YouTube and social media empire with over 350 million subscribers/followers across.
Comparatively, the Hornets have 2 million followers on Instagram, 1.7M followers on Facebook, 1.2 million followers on Twitter, 22K subscribers on YouTube, and 1.3 million followers on TikTok. MrBeast’s reach absolutely dwarfs those numbers.
According to ESPN’s Adrian Wojnarowski, the Feastables logo will appear on the Charlotte Hornets’ jerseys this upcoming season. Feastables is the food brand created by MrBeast with the help of Jim Murray who used to be president of RxBar. The brand sells an array of gummies, cookies, and chocolate bars.
Woj reports:
MrBeast — whose real name is Jimmy Donaldson — will advertise his Feastables logo on the Hornets’ uniforms and media backdrops for news conferences, the team said on Monday.
MrBeast’s partnership is the first high-profile public-facing business move of the new majority ownership regime of Rick Schnall and Gabe Plotkin, who took over the franchise from Michael Jordan in July.
Feastables is the official sponsor of the @hornets 🙂
I love Basketball so it only makes sense for Feastables’s first sponsorship to be with my home team 🥰 pic.twitter.com/XgXy4rotqy
— MrBeast (@MrBeast) October 2, 2023
This is probably a better pickup for the Charlotte Hornets than any free agent signing they could have come up with. Just attaching Jimmy’s name to the franchise in hopes that he will in some way promote the connection offers unimaginable exposure.
MrBeast Is Everywhere Right Now
Just days after being named the #1 richest Influencer/Creator in the world by Forbes, with annual estimated earnings of $82 million, MrBeast was making headlines for a very expensive challenge.
With an estimated net worth of $500 million, he can certainly afford ‘expensive’ challenges, but this one is going to cost him a literal fortune. Jimmy told a random person that he would pay them $10,000/day for each day they could live in an abandoned grocery story that he purchased.
It has already been weeks. The bill goes up by $10K/day. It’s already at over $300K. And it has everyone wondering how long they could last in a grocery store at $10K/day.