College Football Players Are Taking Home A Startlingly Small Amount Of Money From Sales Of Their Jerseys

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Name, image, and likeness rules have permanently changed the way that college sports operate.

Some of college athletics’ biggest stars are now able to capitalize on their stardom. Many are making sure their teammates are taken care of as well.

But perhaps the most interesting element of it all is group licensing. Teams, schools, and wide swaths of athletes have banded together to sign deals for everything from trading cards, to video games and even jersey sales.

The latter of which dropped for the first time on Thursday, sending waves through the college football world.

Though for the athletes, there’s one pretty significant problem.

Players Get Just A Minuscule Portion Of Revenue For Jersey Sales

Sports apparel company Fanatics is selling replica jerseys of college football players for $140. Of that $140 dollars, the athlete themselves earns just $5.60 (4%). Though they don’t even get to take home that much. Instead, group licensing company OneTeam takes a 30% share.

That leaves athletes with a measly $3.92 profit on each jersey sold.

Someone like Ohio State quarterback CJ Stroud stands to make tens of thousands of dollars on jersey sales. But he also stands to lose out on much, much more.

Though not all schools agreed to the same deal.

The numbers shocked many fans. And some even stated it would keep them from buying jerseys from Fanatics.

Lawyer and University of Florida law professor Darren Heitner says that slowly but surely, group licensing deals are likely to change.

The revelation is just another example of the ever-changing NIL landscape in its first years of existence.

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