According to local historians, Oakland’s deep car culture stretches back to the eighties when pop-up parties called “Sideshows” began to appear in mall parking lots in East Oakland.
Oakland’s number one NBA star, Steph Curry, has also always had a love of cars, so when you combine The Town and The Man, you end up with Under Armour’s newest signature basketball shoe, the Curry 6 Oakland Sideshow.
“I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here – the spectacle that it is – that’s all Oakland,” said Curry. “I wanted to bring that story to life and pay respects to the car lovers out there.”
Done up in dark grey with orange accents, the Curry 6 Oakland Sideshow rides atop serious rubber, has a full-length HOVR midsole, and a split outsole design for increased traction on the court.
And if you happen to play NBA2K, you can even cop them before they hit stores or show up online.
Before the Curry 6 Oakland Sideshow colorway hits retail, it’s going virtual via an exclusive NBA2K MyTEAM Challenge. The “UA Ruin The Game Challenge” pits gamers against a team of all Curry players to not only beat them, but break Stephen’s career-record 13 three pointers in a game. If you beat Team Curry – 10 Stephen’s, 2 Dell Curry’s and 1 Seth Curry – and hit 14 threes, you’ll be rewarded with an exclusive limited-time code to unlock the Curry 6 Oakland Sideshow in game before anyone else, along with a nice pile of MyTEAM points for the squad. The UA Ruin the Game Challenge runs February 22-28.
The Under Armour Curry 6 Oakland Sideshow colorway releases on UA.com, at UA Brand Houses and at select retail partners for $130 on March 1st, alongside a matching Stance sock. Limited pairs of the new colorway will be available beginning February 22nd at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7 PM PT Friday through Sunday and during the Warriors’ home game days.