LIV Golf Suffers Embarrassing Setback After CW Stations Abandon Playoffs For Reruns And Infomercials

Dustin Johnson playing at LIV Golf event

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LIV Golf has had to grapple with plenty of headaches since it embarked on its quest to take on the PGA Tour, and one of the biggest challenges it faced during its inaugural season was the lack of a television broadcast partner.

The organization (which has accused its rival of meddling to keep networks away from its new competitor) was able to address that issue when it inked a deal with The CW earlier this year to ensure its events will be broadcasted on the channel’s affiliates.

LIV would obviously like people to believe it’s been able to attract a significant number of viewers, although ratings trends would appear to suggest the majority of golf fans aren’t going out of their way to ensure they’ll be able to catch a tournament as it unfolds.

However, many people who were watching The CW in the hopes of catching the three-way playoff that unfolded between Dustin Johnson, Cameron Smith, and Branden Grace at Cedar Ridge Country Club in Tulsa on Sunday ran into a bit of an issue thanks to some affiliates who apparently decided it wasn’t worthy of preempting some previously scheduled programming.

As The Big Lead notes, a number of LIV Golf fans (there are dozens of them!) voiced their displeasure and disbelief after seeing the LIV broadcast get abandoned for (depending on where you were in the country) infomercials, game shows, and syndicated reruns of sitcoms and police procedurals.

When you consider some markets did stick with the playoff, it doesn’t seem like the decision to cut away could be entirely attributed to contractual obligations.

On the flip side, there’s no way to definitively explain why the stations that did abandon LIV Golf made that decision, although it doesn’t seem like it’s a stretch to assume they viewed previously aired episodes of Chicago P.D. and Penn & Teller: Fool Us as more beneficial to their bottom line.

Connor O'Toole avatar
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.