Dale Earnhardt Jr. And Danny McBride As NASCAR Driver Dewey Ryder Is Pure Electric

by 12 months ago

“Mash the gas and make it go.” Those are words Dale Jr. lived by in his years on the NASCAR circuit repping the #88 Mountain. Dew car.

As he prepares to ride into the sunset of his NASCAR career, Mountain Dew released a humorous little tribute to Dale Jr. where he meets his predecessor, NASCAR’s newest star, Dewey Ryder. Except Dewey Ryder is more a bush league Ricky Bobby than an all-left-turn speed demon. Here’s Dewey’s message to NASCAR nation:

What’s up, racing fans. I’m Dewey Ryder, here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.’s green firesuit when he retires at the end of the season. And as the handsome new face of Mountain Dew, I’m issuing this official press release while I chug that bold, citrus nectar.

I’ll be picking up right where Junior left off. Driving fast cars. Endorsementing. Basically, the same stuff that he does.

While I have never actually driven a stock car, I know enough to be dangerous. Now, you may be asking yourself, “Aren’t you Danny McBride, the world’s funniest actor? What are you doing racing cars?” To which I say, “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”

This is surely a bittersweet announcement for some of you. Dale Jr. and Mountain Dew have been partners since 2008. Dale Jr. is super popular and everyone says he’s a swell guy. But every time a stock car door closes, another stock car door opens [editor’s correction: stock cars do not have doors] and I’m here to pick up the mantle.

For the future generations, I videotaped the passing of the torch moment and it’s on the interweb right now. It’s a real tear jerker. While this was completely 100 percent my idea, I am supposed to mention it was in collaboration with the ad nerds at BBDO. You can witness the momentous occasion here – https://youtu.be/EytupLARjbI – and on NBCSN Sunday, Oct. 29, during the Martinsville Speedway race. You’re welcome.

But don’t just take my word for it. When I spoke to my buddy, Dale Jr., he said, and I quote, “My partnership with DEW goes back almost a decade and it’s been an amazing ride. I knew the guy who’d come after me would be someone special, and Dewey’s definitely… well, he’s someone.”

DEW can back that up too. “Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out,” said Chauncey Hamlett, Senior Director of Marketing, Mtn Dew. “We’ll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we’ve never seen before, from the way he holds a bottle of DEW to his bold, fun and boundary-pushing style.”

There you have it. To recap, Dale Jr. is retiring and I’m the new model – the upgrade – if you will.

For more information, have your people call the DEW people. Dewey out.

It’s not goodbye, Dale Jr. It’s see you later.

And on that note, NASCAR needs more Kenny Powers. Welcome to left-turn racin’, Dewey.


TAGSDale Earnhardt JrDale JrKenny PowersMountain Dewmt dewNASCAR

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