It’s been close to 15 years since a group of five buddies at Texas A&M went viral after uploading a compilation of basketball trick shots to YouTube in a video that harnessed the formula the quintet that dubbed themselves “Dude Perfect” would successfully harness en route to becoming one of the first groups of internet celebrities to leverage their online fame into sustained success.
The equation in question—which typically involves spending hours on end attempting crazy feats and running around like crazy while shouting “NO WAY!” or “LET’S GOOOOOO” after finally nailing them—was enough to transform Dude Perfect into a media empire that pumps out videos that routinely rack up tens of millions of views.
That approach turned out to be a very lucrative venture. The guys behind Dude Perfect have been able to supplement their YouTube revenue by selling tickets to live shows where they show off their trick shot prowess, and while no one was really sure why Amazon decided to tap the crew for a Thursday Night Football simulcast, it’s hard to hate on them for managing to land the sizeable bag that undoubtedly came with that contract.
It’s unclear how much that deal was worth, but it’s safe to assume Dude Perfect is sitting on a pretty solid fortune based on the insane new venture that was recently announced.
Dude Perfect could spend upwards of $100 million to build a 330-foot tall headquarter building in Dallas
On Monday, Sports Business Journal reported Dude Perfect has teamed up with the San Antonio architecture firm that helped them whip up the plans for a massive home base in the form of the 330-foot tall HQ they’re hoping to build in an as-of-yet undetermined city—a project that “could reach nine figures” in construction costs when everything is said and done.
Sooooooo this is happening 🤯 https://t.co/5PsOSEEhSv
— Chad Coleman (@HashtagChad) September 26, 2022
The elaborate compound would provide people who visit the attraction with the chance to attempt their own trick shots from the top of the massive tower in addition to bulking up on their Dude Perfect knowledge in the “museum that will chronicle the group’s origin story” (before presumably getting dropped off in a merch-filled gift shop).
As things currently stand, it’s unclear where the complex will be located; the company currently calls Frisco, Texas home, and while the co-founders expressed interest in staying local, they told SBJ that Los Angeles and Atlanta are also being considered.
The development generated some mixed reactions from both fans and skeptics
Dude Perfect can obviously credit its success to the millions of loyal fans it’s been able to attract since bursting onto the scene, and plenty of the group’s followers seemed to be intrigued by the concept.
Future Dude Perfect HQ
Will feature is the 330-foot tower…giving fans the chance to attempt an improbable trick shot of their own
…the dudes about to go brazzzzyyyyyyyyyy pic.twitter.com/IajBfOXXen
— Ian Borthwick (@ianrborthwick) September 26, 2022
If Dude Perfect don’t get their trick shot tower built it is just further evidence we do not live in a just society
— Ryan Weiss 2 (@RyanWeissLmao2) September 26, 2022
However, there are also plenty of doubters who have trouble buying into the idea that Dude Perfect deserves this kind of shrine dedicated to their achievements.
It's gonna rule when they outbuild demand and half of this is like….the dmv https://t.co/WHSPy4c1lI
— Rei_ (@Random_Factor) September 26, 2022
I've got no problem with Dude Perfect overall, this just doesn't seem like the best project to invest in though. https://t.co/bc1fls5d8v
— Jeremy Escovitz (@JDogJSwizzle7) September 26, 2022
Of all the irrational hate I have stored in my body, Dude Perfect has to be at the top of the list https://t.co/qVIyJotgsF
— Charlie Ragusa (@chucknchuck) September 26, 2022
Others simply drew parallels between the proposed design and some other buildings it resembled.
Ah yes the church of Dude Perfect https://t.co/cAYXi92riN
— J.t. (@Jordan_Tiberius) September 26, 2022
avengers tower pic.twitter.com/rMpdlcy4V6
— chriskuda (@chriskudasai) September 26, 2022
Society if Dude Perfect builds their HQ pic.twitter.com/erYXbLVr6a
— Arrrash (@Arrrrash) September 26, 2022
I, for one, am more concerned with the plans to build the International Unboxing Museum I can only imagine we’ll be treated to at some point in the near future if this can be a thing.