Yesterday afternoon, Nike announced that it was entering a multi-year, multi-platform partnership with controversial NFL star Colin Kaepernick.
Via Business Insider
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.
The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.
Following Nike’s surprise announcement there were plenty of mixed opinions all over social media regarding Nike’s decision to sign the politically active Kaepernick who is currently suing the NFL for allegedly blackballing him. One particular hot take can from ESPN anchor John Brickley who asked if Kaepernick was going to donate any of his money to the cause.
Brinckley immediately deleted the tweet and tried to backtrack but Twitter wasn’t having it.