I’m a huge fan of Molson Canadian’s #AnythingForHockey campaign. At it’s core, it’s a celebration of what makes puck great: The family traditions, the love of skating on a frozen pond, the wild hair. Beer. Delicious, cold beer. Heck, even the overly-polite Canadian goons.
Last December Molson dropped a viral commercial where a father and son head to a remote frozen lake high in the Canadian Rockies to play pond hockey. It’s a touching father-son moment, but it strikes an even deeper nerve about the passion that draws us puck heads to the game.
Now Molson applied the same concept to downtown Toronto. The beer brand built a rink 32 stories up with an absolutely insane view of the Toronto skyline. And then legendary NHLer Larry Murphy swung by to play some puck with a squad of players with an incredible backstory.
Check that out here: