Iowa State Fans Pump NIL Collective With Money After Anonymous Iowa Fans Insult Director’s Wife

Krystal Blum is employed as the Director of Marketing and Events for the We Will Collective, which serves as the primary NIL arm for Iowa State. She is sick and tired of the anonymous trolls on the internet. Especially those who have an affinity for the Cyclones’ biggest rival.

Her frustration ultimately proved lucrative for the university.

Krystal works alongside her husband, Brent, who took over as the Executive Director of We Will Collective when it first came to exist in July of 2022. His job is to help student-athletes at his alma mater earn their full potential through Name, Image and Likeness. Collectives today also serve as the financial foundation for recruiting. The Blums are at the forefront of those efforts because money fuels success.

Even though most people would not know that they or their roles exist, Krystal and Brent are extremely important figures in the state of Iowa. Cyclones fans love them. Hawkeyes fans hate them.

A large part of that hatred stems from Brent’s antics on social media. He is very vocal. His posts often rile up the other in-state fanbase. It happens.

Unfortunately, a lot of that backlash was directed toward his wife.

Krystal Blum offered a simple request to the greater public on social media earlier this week. She hopes for less negativity.

If you are coming to the internet to troll people and spew negativity, you are the problem. Look in the mirror before you rant on the internet.

— @KrystalBlum / X

The post completely backfired. As you might expect, people were even more rude in response to her plea for kindness.