Upon hearing about the partnership, many fans immediately compared it to a hilarious moment in television history. The reference goes back to Season 5 of the hit show, “The Office.”
Looking at how LIV got here, it’s easy to see the similarities.
The upstart league formed out of something known yet it offered something unique in its tournament set up. Its CEO was the former employee of an industry leader, who then pulled top talent from said company.
Threats and mockery from competition weren’t enough to deter the mission, and while there were bumps in the road (looking at that CW TV contract), in the end, LIV’s demands were met.
That’s because it’s the exact business model of the Michael Scott Paper Co. played out in real life.
For those that have seen the show, you remember Dunder Mifflin boss Michael Scott breaking off to form his own paper competitor. He convinced a pair of notable employees to join him, offered lower prices, and successfully stole clients from his former employer.
While his venture never rose to the success of Dunder Mifflin, he was enough of a thorn in the side to get them to cave.
Seeing the parallels? Many others are, too.
Memes and posts of the Michael Scott Paper Co. have now flooded social media.
Did LIV really just Michael Scott Paper Company the PGA Tour…
— Jared Gallagher (@jaredgallagher) June 6, 2023
Michael Scott Paper Company.
But make it golf.
— Andrew Hammond (@ahammALDC) June 6, 2023
Ah, how the turntables…
The LIV golfers just Michael Scott Paper Companied the PGA pic.twitter.com/hwvKPowIPy
— I Think You Should Zipline (@Billy_D2411) June 6, 2023
This really couldn’t have worked out much better for LIV, or much worse for the PGA Tour, given how critical it was of its rival.
— ethan, enjoying a salad for dessert (@EthanGSN) June 6, 2023
PGA and LIV is just Michael Scott Paper Company merging back with Dunder Mifflin pic.twitter.com/4tjnZDXXJU
— Jeremy (@rocket_4457) June 6, 2023
Well played, LIV Golf.
remember when Dunder Mifflin bought out the Michael Scott paper company. this is like that https://t.co/KszDcVVdkr
— Annie Agar (@AnnieAgar) June 6, 2023
LIV Golf just pulled off a Michael Scott Paper Company in real life https://t.co/EGp3geuzn0
— Max Meyer (@TheMaxMeyer) June 6, 2023
LIV got what it wanted, and many of its players are now taking their victory laps.
We’ll see where the game goes from here following this new partnership.