Michael Jordan and the Jordan Brand announced they are making a huge contribution for racial equality amid the current climate in the U.S.
In a statement released on Friday, the Jordan Brand revealed they were donating $100 million over the next 10 years to “organizations dedicated to ensuring racial equality, social justice, and greater access to education.”
JUST IN: Michael Jordan and the Jordan Brand announces $100,000,000 donation over the next decade to causes that will ensure racial equality, social justice and greater access to education (via @esteep) pic.twitter.com/Hrbd5uDxdk
— Darren Rovell (@darrenrovell) June 5, 2020
Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.
Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education.
“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more. In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together,” said Craig Williams, President of Jordan Brand. “There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”
The donation comes a few days after Michael Jordan released a statement on the death of George Floyd and the protests against police brutality that have taken place across the country.
I am deeply saddened, truly pained, and plain angry. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.
I don’t have the answers, but our collective voices show strength and the inability to be divided by others. We must listen to each other, show compassion and empathy and never turn our backs on senseless brutality. We need to continue peaceful expressions against injustice and demand accountability. Our unified voice needs to put pressure on our leaders to change our laws, or else we need to use our vote to create systemic change. Every one of us needs to be part of the solution, and we must work together to ensure justice for all.
My heart goes out to the family of George Floyd and to the countless others whose lives have been brutally and senselessly taken through acts of racism and injustice.