New Balance has announced today that it is donating over $1 million worth of sneakers to the frontline health workers who are risking their lives fighting the coronavirus pandemic.
The apparel company is working in unison with its sponsored athletes from various sports Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle, Rob Pannell, Trayvon Bromell, Joey Gallo, and Zdeno Chara to provide more than 13,000 pairs to the healthcare community during the pandemic.
“New Balance and our athletes are proud and humbled to be able to show our immense appreciation to those sacrificing so much right now during the COVID-19 crisis,” says Chris Davis, Vice President of Global Marketing for New Balance. “We are thankful to provide footwear to medical institutions in our communities and to help keep those working on the front lines comfortable.”
New Balance is working directly with hospitals in the New England and St. Louis – communities in which our associates live and work – including Lawrence General Hospital, Mass General Hospital, Brigham & Women’s Hospital, East Boston Community Health Center, Stephens Memorial Hospital, Franklin Memorial Hospital, Missouri Baptist and Barnes-Jewish Hospital.
New Balance is also currently helping with the production of general-use face masks ny making 100,000 masks per week utilizing two of its factories in Lawrence, MA and Norridgewock, ME and distributing them to local hospitals.