Getty Image / Kevin C. Cox / Staff
Ohio State taught a master class on “How Not To Do Social Media.” The unbeaten Buckeyes make the trip to Happy Valley to play Penn State in Saturday’s biggest game. This Big Ten match-up features Penn State’s annual Whiteout game where over 100,000 Nittany Lions’ fans will wear all-white attire. OSU wants to “silence” the “white noise.”
To promote their game against Penn State, Ohio State posted an image on Wednesday that is completely tone-deaf considering the school’s football program history with domestic abuse allegations. The official Ohio State Twitter account tweeted about “silence.”
https://twitter.com/OhioStateFB/status/1044918440564334593
The dark cloud looming over Ohio State this year has been Urban Meyer’s suspension of the first three games of the 2018 season. The university also suspended athletic director Gene Smith for 17 days. Meyer rejoined the team on September 2nd, the day after that Oregon State opener.
With all of the program’s cover-ups involving the athletic department there is still a tainted feeling towering over Ohio Stadium and talking about “silence” did not have a good look.
Twitter promptly ripped Ohio State’s tone-deaf “silence” tweet to shreds.
Fixed that for you pic.twitter.com/hhscpLhw9k
— LG (@LGhail) September 27, 2018
Maybe not the best graphics move here given your cover up of domestic violence, guys. https://t.co/pQy3Vxmqq1
— Clay Travis (@ClayTravis) September 27, 2018
Ohio State Football, fresh off a scandal where their beloved coach admitted he did not speak up about a domestic abuser on staff, debuts a new marketing campaign called "Silence."
"Silence the white noise." https://t.co/hUwNFY5sno
— Astead (@AsteadWH) September 27, 2018
— LG (@LGhail) September 27, 2018
https://twitter.com/OchoFisho/status/1044920918894669824
This is so tone deaf it deserves some kind of award: https://t.co/XcsAZSV8PM
— RedditCFB (@RedditCFB) September 27, 2018
THE tone-deaf university https://t.co/lWmFGHqVid
— Bruce Arthur (@bruce_arthur) September 27, 2018
https://twitter.com/OchoFisho/status/1045042946272370688
"The silence game". Classic. Dear Lord. You cannot be that clueless. pic.twitter.com/jIDMzSQYLf
— elizagn (@elizagnnnn) September 27, 2018
It’s official: no one in Columbus thinks about how things might be perceived before they put them out into the world. https://t.co/Sr8hXgD6LI
— Kyle Tucker (@KyleTucker_ATH) September 27, 2018
Well this backfired on them with the quickness. https://t.co/OdtgVY7g3D
— Aaron Suttles (@AaronSuttles) September 27, 2018
Be better Ohio State.
[SBNation]