Sports Finance Report: Sports Illustrated Is Getting In The Year-Round Modeling Business, adidas Signs Biggest MLS Sponsorship Deal To Date
Editor’s Note: Welcome to Sports Finance Brief, a new daily column we’re running here at BroBible breaking down the day’s biggest stories in sports finance. It comes to us via our friends at JohnWallStreet, a new sports business e-mail newsletter worth subscribing to. Here’s what you need to know today…
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While we won’t be publishing “hot takes” on LeBron’s relative greatness to Jordan, we will be offering up the most relevant sports related finance news, in easily digestible bites, with commentary from both the equities analyst and sports fanatic perspectives.
We’ll cover publicly traded professional teams & stadiums, broadcast networks, apparel & footwear retailers, sporting equipment manufacturers, ticketing companies, content and facilities providers. If it trades on Wall Street, and has a sports angle, it’s in our wheel house.
Howie Long-Short and Fan Marino will be providing their expert opinions on each story. They have slightly different areas of expertise. Fan Marino is a firm believer that the SEC is the premier football conference. Howie Long-Short knows it as the Security & Exchange Commission. Fan Marino lives and dies with the college selection of 5 star, blue chip recruits. Howie Long-Short spends his days analyzing blue chip stocks. Howie Long-Short knows that Black Monday occurred on October 19th, 1987. Fan Marino swears it happens every January after Week 17. You get the point.
SPORTS ILLUSTRATED SET TO TAKE ON IMG; BREAKS INTO MODELING BUSINESS
Sports Illustrated (TIME), looking to capitalize on the buzz its annual Swimsuit Edition creates, is taking a crack at the modeling business. With the creation of Sports Illustrated Swimsuit Enterprises, the company plans to turn their popular mid-February issue into a year-round business and licensing venture. SI announced it will be partnering on a high-end swimwear line, with Raj Swim, to be released early next year. Following a recent casting call, the newly created division signed 15 previously undiscovered models.
Howie Long-Short: SI Swimsuit has the eye for talent, name cache and a well respected editor in M J Day leading the new venture. I like this move for TIME.
Fan Marino: Seems like a long time coming. Every girl they put on the cover becomes a super-model. Kate Upton is the GOAT.