The NBA delivered some stirring news earlier this morning, announcing that Sting will perform the halftime show at Toronto’s Air Canada Centre for the NBA All-Star game on February 14.
Which begs an immediate and widespread question of, WHY?
Now when it comes to the Super Bowl halftime show I completely understand that the “broad appeal” factor is at the forefront, especially when consider five billion people watch the event.
But this is the NBA All-Star game. Wouldn’t it make sense to appeal to the fans who will actually be watching it? Because I can assure you no one other than NBA fans will be watching this game.
And when your key demographic is more familiar with Sting the wrestler than Sting, the 64-year-old musician from England, that’s probably the telltale sign to go in a different direction. Like DRAKE, who was born in Toronto and basically serves as the Raptors lead cheerleader.
Christ, even Jerry Stackhouse would’ve made for a better choice.
But any logical choices would’ve frankly been too… logical. And logic is a pretty feisty commodity to seize hold of in 2016.
[H/T Bleacher Report]