The Tulane Green Wave haven’t had a winning season in five years and seeing as they play in the American Athletic Conference (home to last year’s national champion-ish UCF Knights), their national exposure isn’t abundant. Tulane knows this, so they’ve decided to build up their brand equity, because as Jeremy Darlow explains in his book Brands Win Championships, “teens pick brands, pros pick contracts.” College programs are increasingly using off-the-wall uniform combinations as a recruiting technique to catch the eyes of 17-18-year-old recruits who care more about how they look than how they’ll assimilate on the field and in the classroom.
In the lead-up to Friday night’s American Athletic Conference home opener against Memphis (3-1), the school unveiled brand new uniforms that echo the school’s motto: “Fear The Wave.”
The uniforms are all-black, sleek, but nothing too dissimilar than some of the other matte black unis floating around out there.
What caught my eye are the ‘Angry Wave’ helmets.
They’re either the best or the worst. I’m a man of little integrity so a convincing argument could probably convince me of either.
I’m feeling a little extra chipper today so I’m going to say these are the best.
[h/t For the Win]