In 2001, Cartoon Network expanded its horizons with the introduction of “Adult Swim,” the late-night programming block designed to attract a slightly older audience to a channel that was primarily targeted at viewers who were too young to sit in the front seat of a car.
In the years that followed, Adult Swim refined its approach as it gradually began to cater to an even more mature demographic—namely people with a tendency to smoke a bunch of weed and do some channel surfing while glued to their couch in the middle of the night.
That eventually led to Adult Swin embracing the shows, bumpers, and fake infomercials steeped in the surrealism and absurdity that came to define its essence; the kind of things that leave you wondering “Did I really just watch that?” when you’re stoned out of your mind at 1 A.M. on a Thursday.
There’s arguably nothing that personifies that spirit like Too Many Cooks, the absolutely bonkers send-up of cheesy sitcoms that originally aired at 4 A.M. on October 28, 2014 before going viral when it surfaced on YouTube shortly after.
Too Many Cooks was spawned from the creative mind of Casper Kelly, who served as a writer on a number of Adult Swim shows (he was also responsible for the unsettling “Cheddar Goblin” commercial in Mandy). Now, he’s returned with a vengeance to give the holiday season a similarly unnerving treatment thanks to a new project that’s being met with some similarly shocked reactions.
In recent years, a number of streaming services have given people who lack a fireplace (or are simply too lazy to use theirs) a solid alternative in the form of the digital “yule logs” you can throw on your television to spend some time watching a pile of flaming wood gradually reduce to embers.
On Monday, HBO Max appeared to provide its users with a new option in the form of the “Adult Swim Yule Log,” which looks like just another addition to an already crowded category at first glance.
Relax with the first annual Adult Swim Yule Log tonight at 11:30 pic.twitter.com/ODRCAi7dUp
— adult swim (@adultswim) December 11, 2022
However, that is decidedly not the case, as it’s actually The Fireplace, an hour-and-a-half-long horror movie that Kelly wrote and directed.
The Fireplace (which originally aired on Adult Swim on Sunday night) sees its yule log-based facade starts crumbling down after just a couple of minutes before spiraling into the insanity you’d expect from the man behind Too Many Cooks. It’s the kind of movie you want to go into knowing absolutely nothing about, and it’s struck quite a chord with many of the people who’ve watched it so far.
https://twitter.com/Charles_chocol/status/1602193811819610112
i have been watching the whole adult swim yule log live and i am freaking out so much
it’s really good but this was not a good idea i am so scared over this— crazyaidan (@somecrazyaidan) December 12, 2022
The Adult Swim Yule Log broke my brain. I have never watched something that I literally had to just sit and process on the black screen for a couple of minutes. I'm still not even entirely sure what I just watched. I can't even say if it's good or bad yet.
— Thetardispig (@TheTardisPig_TC) December 12, 2022
ADULT SWIM THIS YULE LOG SPECIAL IS THE MOST OFF THE WALL SHIT I’VE EVER SEEN BRO WTF😂😅
— alyssa❣️ (@xlovexlyssa) December 12, 2022
Well played.