Not satisfied with their recent attempt to dominate the grocery store industry with their purchase of Whole Foods, Amazon now has their sights on dominating the food delivery business. Amazon has partnered with New York-based food delivery service Olo to bring your drunk ass some of the finest casual fast food this great country has to offer. The delivery service will be available on the Amazon Restaurants service, that promises food delivery under an hour and is available in about 20 metropolitan areas.
Olo is an online restaurant ordering platform which allows for restaurants to list their menus on third-party marketplaces. Olo already has an impressive list of clients that include Shake Shack, Chipotle, Denny’s, Five Guys, and Wingstop. Currently, the only company that has agreed to partner with Amazon is Buca Di Beppo, a company that operates 90 Italian restaurants. However, having Amazon promote your product to their massive customer base would have some advantages.
The e-commerce giant was excited about the partnership since Amazon Restaurants had yet to attract big-name restaurant chains. “We are excited to leverage Olo’s digital ordering technology and continue rapidly growing our network of restaurants to give Amazon Prime members more options for fast delivery from their favorite brands,” sais Amazon Restaurants General Manager Gus Lopez in a statement. “This integration will enable Amazon Restaurants to onboard new restaurants with ease, as well as quickly add more new choices and delivery options for customers.”
“Amazon’s obsession with providing great customer and restaurant experience supports the evolving expectations and behaviors of today’s consumer,” said Olo CEO Noah Glass.
Amazon’s latest venture has already struck fear into established food delivery services such as GrubHub, Eat24, Postmates, and UberEats. GrubHub shares fell more than 6 percent once the news broke.
Drunkenly screaming into your Alexa to have a greasy Shake Shack cheeseburger hand-delivered to you sounds like a wonderful future.