Amazon will give Prime members a reason to shop at Whole Foods. On Tuesday, the e-commerce behemoth announced they will give Amazon Prime members 5% back on all Whole Food purchases and that offer starts immediately. In order to get the cashback offer, Prime members will need to pay for their Whole Foods groceries with their Amazon Rewards Visa card. The card had already rewarded Prime members with 5% back on Amazon purchases, 2% back on purchases at restaurants, gas stations, and drugstore purchases.
You don’t have to be a Prime member to get an Amazon’s Rewards Visa, but you will only get 3% back on Whole Foods purchases if you use the card and are not a Prime member. A Prime membership costs $99 a year and it includes free two-day delivery on Amazon orders, streaming music, Amazon video, and photo storage.
“We’ve seen incredible excitement and adoption around our Amazon Rewards Visa Credit Cards and are thrilled to partner with Amazon and Whole Foods Market to bring even more rewards to our joint cardmembers,” said Leslie Gillin, president of Chase Co-Brand Cards. In a statement, Whole Foods co-founder and CEO John Mackey said, “We are excited to launch the Amazon Rewards Visa Card in our stores, offering benefits to our customers on all of their purchases at Whole Foods Market.”
Amazon’s acquired Whole Foods Market Inc last year for $14 billion. Last summer, the high-end organic-centric supermarkets started lowering prices on many popular items at the national grocery store chain in hopes of dispelling the “Whole Paycheck” moniker that Whole Foods has been given because of higher prices.
Earlier this month, Amazon started offering free two-hour grocery deliveries from Whole Foods, but only in four cities — Austin, Cincinnati, Dallas and Virginia Beach, Virginia.