Aunt Jemima Getting Name Change After TikTok Goes Viral Explaining The Brand’s Racist Origins

Aunt Jemima Pancake And Waffle Mix.


Aunt Jemima is canceled.

A day after a TikTok video by singer Kirby went viral, Quaker Oats announced the company would be dropping the name and logo.

Here’s the video explaining the brand origin and a little bit about the creator of Aunt Jemima.

NBC News reports the 130-year-old brand of syrup and pancake mix will debut new packaging in fall 2020 as the brand recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”

The picture of Aunt Jemima has evolved over the years, with Quaker removing the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery.

Quaker said the move is “an effort by the corporation to make progress toward racial equality.”

The company website also announced a $5 million donation over the next five years “to create meaningful, ongoing support and engagement in the Black community.”

Honestly, Aunt Jemima syrup is trash.

A few years ago, my son had two friends sleep over. I made pancakes for all the kids and used real maple syrup.

His friends politely refused to eat the pancakes because they “tasted different” and we figured out the two brothers never had real maple syrup, only the high fructose shit from Aunt Jemima.

Twitter quickly reacted to the news that Aunt Jemima is effectively canceled.

Your move, Uncle Ben’s rice.

[via NBC News]


Chris Illuminati is a 5-time published author and recovering a**hole who writes about running, parenting, and professional wrestling. Reach out to him on Instagram & Twitter.