Oh, hell no. HELL NO. Just when I thought that life was beginning to return to normal, that the pain of the last year was finally being put in the rearview mirror, my sworn, mortal enemy resurfaces once again. Avatar, I regret to report, is back.
According to The Hollywood Reporter, with movie theaters re-opening in China (and across the globe, for that matter), Avatar has been approved by China’s Film Bureau for a surprise re-release this weekend.
Now, usually, if someone wanted to waste hours of their life watching Avatar, I’d have no problem with it. To each their own, everyone has their own vices, etc, etc. The problem here is that the film needs just over $7 million to reclaim the title of Highest-Grossing Movie of All-Time.
China’s Film Bureau has approved a surprise plan for the director’s 2009 sci-fi epic Avatar to get a wide re-release in the country on Friday, according to two sources at Chinese movie theater companies, which were informed of the arrangements. The technologically trailblazing blockbuster will be made available to exhibitors for a nationwide release in both Imax 3D and ordinary 3D.
The sudden rollout of the movie could have the unexpected effect of restoring Cameron and Avatar’s crown as the highest-grossing movie in global box-office history (not adjusted for inflation), pushing Marvel’s Avengers: Endgame back into second place. Endgame currently tops the record books with $2.797 billion and change, with Avatar trailing at $2.790 billion — meaning the Pandora-set, blue-peopled sci-fi spectacular will need to earn just under $7.4 million to reclaim the crown. [via THR]
If Avatar reclaims the title of highest-grossing film of all-time pic.twitter.com/bsLVtt3x44
— Post Cred Pod (@PostCredPod) March 9, 2021
If Avatar does overtake Endgame to reclaim the title, Disney simply has to double-down and re-release Endgame, as we *cannot* live in a universe where Avatar is the most successful film of all-time. Haven’t we suffered enough?