Dwayne Johnson Is Getting In On The Celebrity Liquor Game With His Own Brand Of Tequila
The symbol of the bull has always had a special meaning for Dwayne Johnson. He prominently displayed a tattoo of the animal’s head on his arm back in his wrestling days— a tattoo that’s evolved along with his career. Last year, Johnson had the relatively simple piece of ink covered by an incredibly ornate arm sleeve, a process that took multiple sessions but appeared to be worth the effort involved when everything was said and done.
During the process, Johnson gave fans some insight on the imagery in an Instagram post which included a focus on the idea of an energy called “mana” and ended with #NowLetsBreakOutTheTequila.
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Evolution of the bull. Blood, sweat & years. After 3 sessions and 22hrs of tattooing with world renowned @NikkoHurtado, the story's almost done.. Every detail is a reflection of my own personal history. From the cracks and heavy damage in the bone representing life's hard lessons I've learned over the years. Just like scars and wrinkles – I'm so grateful to have 'em because they're earned. To the horns, not pointing up or out to the side, but pointing straight ahead representing relentless energy and forward progress. The core and anchor of this image is in the eye. Look closely and you'll find the life, energy, power and you'll feel the MANA (spirit). The eye tells the story of a disruptive positive energy always ready to dent the universe. Depending on the light and angle, sometimes the energy's subtle and sometimes it's glaring. But it's always alive and ready to disrupt the universe and love and protect my family and all things I love with intense passion and gratitude. Cheers to living, learning, evolving and growing. And to the positive disrupters ready to dent the universe. #EvolutionOfTheBull #TheDisrupter #TheMana #NowLetsBreakOutTheTequila
However, it appears that Johnson might have been giving some subtle hints about his next endeavor (which is sadly not a movie where the government hires him to punch evil clouds).
According to TMZ, Johnson’s company has filed to secure a trademark for Mana Tequila, a spirit in both a literal and figurative sense. Details are fairly scarce, but unlike Elon Musk’s attempt to bring his own tequila into the world, this would appear to be more than a one-off production.
Johnson is just the latest celebrity to follow in the footsteps of Turtle in Entourage when it comes to making a profit on liquor. George Clooney managed to sell his tequila company for a tidy sum of $1 billion and Ryan Reynolds recently purchased Aviation Gin, where he will play a major role in operations— much like Matthew McConaughey, who just launched his own line of whiskey after working with Wild Turkey for the past couple of years.
To paraphrase George Bluth: There’s always money in the celebrity alcohol game.