Rihanna’s words wield the kind of power that could make anyone a star. Her tweets alone garner her presidential nominations and bring in huge money and endorsement deals. But can the songstress sing a tune that could sink an app and a billion dollar company?
Just weeks after Kylie Jenner blasted Snapchat and told her legions of fans she was quitting Snapchat cold turkey, Rihanna went off about the picture-and-video sharing platform after she got wind of an incredibly tasteless ad popped up.
The Snapchat app asked users if “they’d rather slap Rihanna or punch Chris Brown,” Rihanna’s ex-boyfriend. The singer pleaded guilty to assault after violently attacking the singer back in 2009. Snapchat removed the ad and released a statement stating that “the advertisement was mistakenly approved and that it had violated its advertising guidelines.”
“Now SNAPCHAT I know you already know you ain’t my fav app out there!” she wrote. “I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!!!”
Last Thursday, after news broke of Rihanna’s call for Snapchat ban, shares of Snap, the app’s parent company, tumbled as much as 5% and dropped another 2% Friday. Snap rebounded slightly towards the end of the day for a total two-day loss of 4.7%.
The most significant hit was felt in the pocket of Evan Spiegel, Snap’s co-founder and CEO. Forbes reports that Spiegel’s net worth dropped nearly $150 million over those tumultuous two days. Don’t cry too hard for Spiegel, he’s still worth an estimated $3.8 billion.
Will more celebrities dump the app in favor of other social platforms? With over 187 million daily active users, and Instagram rolling out a ton of new features, they’ll want to keep the “rude boy” antics to a minimum.