A $30 Whiskey Was Just Named The Best In The World And It Probably Won’t Be $30 For Much Longer

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10 years ago, vodka was the hard liquor of choice for drinkers around the world, and while it still reigns supreme, sales have fallen off at a fairly steady pace as the world has launched into a full-on love affair with whiskey.

Over the past decade, the spirit has exploded in popularity and we’re currently in the midst of a whiskey boom that shows no signs of stopping anytime soon (assuming the distillers who didn’t see it coming are able to keep up with demand).

I was first introduced to whiskey when I was in college, where it was exclusively reserved for being downed as a shot or paired with your soda of choice.

Thankfully, I eventually realized the error of my ways, which I wish I had done before the time I poured way too much Johnnie Walker Blue into a bottle of Coke Zero and smuggled it into a football game.

I regret everything.

Of course, one of the downsides to increased demand and lower supply means higher prices, and as a result, people are constantly on the quest for the hidden gems that won’t put a dent in your wallet. Now, it looks like there’s a new sheriff in town if the 2019 San Francisco World Spirits Competition is to be trusted.

According to Forbes, experts at the annual contest crowned a new king by dubbing Henry McKenna 10-Year-Old Bottled-in-Bond the Best in Show.

The 100-proof bourbon from Heaven Hill currently retails for around $30 a bottle, so you’re probably going to want to stock up if you manage to stumble upon a few bottles available at that price.

Your wallet will hate you and thank you at the same time.

Connor Toole avatar and headshot for BroBible
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.