La Croix/Facebook
No Calories. No artificial sweeteners. No sodium. There is no number other than 0 on the cans’ Nutritional Facts box. How can La Croix flavored sparkling water be so damn satisfying when it has no bad shit?
If it sounds too good to be true, it probably is.
This could very well be one of those cases, as La Croix’s parent company, National Beverage Corp., has been hit with a new class-action lawsuit claiming the brand has been falsely advertising La Croix as “100 percent natural.”
According to the New York Post, the suit alleges that La Croix water contains several artificial ingredients like linalool, which is found in, wait for it……..cockroach insecticide! YUMMY!
The firm Beaumont Costales filed the suit on behalf of consumer Lenora Rice. The suit states:
The plaintiff Rice, desiring a healthy, natural beverage, was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and web site to be ‘innocent.’ …However, LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic. These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.” [via CBS Philadelphia]
National Beverage Corp. is calling bullshit, saying the lawsuit was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters. All essences contained in LaCroix are certified by our suppliers to be 100% natural.”
As CBS Philly points out, people who have purchased LaCroix and wish to be added to the plaintiff list can contact Beaumont Costales at 773-831-8000.
Sorry, had to…
[h/t New York Post,]