Today in “People have too much disposable income” news, a pair of Nike shoes are selling for nearly $4,000 because it has holy water in it.
Brooklyn-based creative arts company MSCHF took a pair of Nike Air Max 97, which retail around $160, and filled with 60 ccs of holy water sourced straight from the River Jordan that was blessed by an ordained minister. You can walk on water just like Jesus.
The MSCHF X INRI “Jesus Shoes” feature 100-percent red wool insoles as a nod to the Vatican and are scented with Frankincense, one of the gifts the wise men brought to baby Jesus on the night of his birth. There’s also a gold-colored steel crucifix on top of the laces and a drop of blood on the tongue to signify the blood of Christ.
The white and turquoise-accented sneakers have “INRI” printed on the left side of the show, which stands for Iesus Nazaraeus Rex Iudaeorum or “Jesus the Nazarene, King of the Jews” in Latin. The shoe’s toe box has “MT. 14:25,” as a reference to the Biblical verse in the Book of Matthew in which Jesus walks on water.
The shoes originally sold for $1,425 when they went on sale earlier this week on Stock X but sold out within minutes. But fret not, pairs are still available on Stock X, as of press time, for those willing to pay a $300 to $2,500 markup.
On Tuesday, the Jesus Shoes went on sale for $1,425 and sold within a minute. The sneakers are now available for sale on the resale website StockX, where the highest bid is currently $3,888. And you thought the shoes of Jesus were sandals.
If you thought that this collaboration is crazy, the folks at MSCHF agree with you. Daniel Greenberg, the head of commerce at MSCHF, said: “We wanted to make a statement about how absurd collab culture has gotten.”
“We set out to take that to the next level,” Greenberg said. “We asked ourselves, ‘What would a shoe collab with Jesus look like?’ Obviously, it should let you walk on water. ‘Well, how can we do that?’ You pump holy water into the pocket of a pair of Air Max 97’s and with that, you get Jesus Shoes — the holiest collab ever.”
Greenberg said MSCHF is “a counter-culture media/product brand, playing in a gray area that isn’t yet defined by traditional approaches.”
You need to find a crazy crossover product and rake in $4,000.