Everybody knows that Pedialyte is an electrolyte-rich liquid originally created to prevent dehydration in infants and children. It is even approved by the American Academy of Pediatrics (AAP). But many alcoholics know that P-lyte is also a fantastic hangover cure. Finally, Pedialyte has fully embraced the mantel of being a hangover remedy.
Boozing it up robs your body of water and important nutrients. While most people just drink water in an attempt to prevent a hangover, professional drinkers in the know have been drinking the same beverage given to little babies who have the runs for years. Despite knowing for years that adults were chugging their dehydration drink, Pedialyte pretended that their rejuvenating liquid only helped thirsty kids. But now Pedialyte has gone public with their abilities to diminish hangover ailments and even developed a new version aimed at drinkers.
Abbot, the company that makes Pedialyte, introduced a Sparkling Rush powder that turns into a hangover-busting fizzy drink. Much like the Pedialyte Power Packs, but this has fizz and will come in grape and cherry flavors. Pedialyte hopes to not only jump on the hangover cure bandwagon but also the massive popularity of seltzer water.
“If you look at the U.S. retail landscape, you see this tremendous growth in sparkling water. We saw an opportunity to operate in that space,” Chris Calamari, Abbott’s vice president of pediatric nutrition, told USA Today. “You get the electrolytes you need with that great tasting fizz. It’s a really exciting product.” That’s great and all, but that guy’s last name is “Calamari,” like the fried squid?
Pedialyte has had massive success in recent years by the discovery that it can be a hangover remedy and a sports drink for after a grueling workout. Between 2012 and 2015, Pedialyte grew 57% according to research from Nielsen, and adults represent one-third of the customers.
https://twitter.com/pedialyte/status/1035862337029324800
Pedialyte recently updated their website with an “Alcohol” section that spotlighted how the rehydration elixir could be a hangover remedy. “Pedialyte is not a hangover cure, but alcohol is a diuretic —which means the more alcohol you drink, the more you pee,” the website states. “And if you don’t replace the fluids you’ve lost, then even a couple of drinks at happy hour, or a few glasses of wine at book club, may lead to dehydration (which can contribute to you feeling extra terrible). If you’re feeling tired, have a headache, or are experiencing other signs of dehydration after a couple drinks, See the Lyte and rehydrate with Pedialyte to feel better fast.”
So there you have it, Pedialyte, it’s not just for kids anymore.
Then there is always this hangover cure, which seems extremely appropriate this week.
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[Munchies]