Snapchat Developing ‘Stories Everywhere’ To Share Content Outside The App
Snapchat is developing a new “Stories Everywhere” feature where content could be shared outside of the app, according to live-streaming financial news network Cheddar. Stories Everywhere would be similar to Twitter embeds, allowing Snapchat content to be easily shared outside of the app such as including the content on websites. Cheddar reported that Snapchat could share content on other platforms through a web player that also prompts people to sign up and download the app. This is the latest move by Snapchat to compete against other social media giants such as Facebook, Instagram, and Twitter.
This month, Snap hired Rahul Chopra, who is the former CEO of Storyful, the content provider that shares stories on social media and was purchased by News Corp for $25 million in December of 2013. Chopra’s LinkedIn profile title reads “Head of Stories Everywhere, Content” at Snap Inc. and he is the former Senior Vice President and Global Head of Video at News Corp.