Elon Musk has a lot more free time now that he was removed as the chairman of Tesla after a lawsuit by the Securities and Exchange Commission (SEC) stemming from a silly weed joke on Twitter. It sounds like Elon’s next business venture is a Tesla-branded tequila named “Teslaquila.”
Teslaquila started out as a quirky April Fools’ Day joke, but now it seems that the car-inspired booze is really happening. Last April, Musk joked about Tesla going bankrupt on Twitter. The series of tweets imagined a despondent Musk dealing with his company’s demise with copious amounts of Tesla brand tequila. “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks,” one tweet read.
There are many chapters of bankruptcy and, as critics so rightly pointed out, Tesla has them *all*, including Chapter 14 and a half (the worst one).
— Elon Musk (@elonmusk) April 1, 2018
Flash-forward to October 8th when Tesla allegedly filed for a trademark for Teslaquila. The trademark was filed as “based on intent to use,” which means the electric carmaker turned booze purveyor doesn’t actually have any agave liquor yet.
Maybe Elon is looking for another revenue source to pay off the $20 million fine he has to pay the SEC.
Teslaquila coming soon … https://t.co/AtoVGOtvVR
— Elon Musk (@elonmusk) October 12, 2018
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Musk even tweeted out what the Teslaquila bottle may look like for the “100% puro de agave” spirit.
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018
No word on if you have to preorder Teslaquila and you’ll get it two years later.
“Tesla: The tequila. Tesla: The surfboard. Tesla: The flamethrower! The kids love this one.” Musk raised at least $3.5 million by selling $500 flamethrowers earlier this year after they nearly instantly sold out.
It should be noted that it is not recommended that you do not use any combination of Tesla products together — cars, tequila, and flamethrowers do not mix.
Musk skipped on the “TESquiLA” name and the name “Tres Commas” was already a taken tequila brand name.
Now we wait for Elon to come out with his own brand of weed called “Teslajuana.”
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[Fortune]