Wendy’s Brutalized Burger King On Twitter, Reinforcing Its Position Atop The Fast Food Chain


Nothing beats a good brand Twitter battle. That’s what my grandfather used to say. That or shooting a gun while riding a horse and chugging a cold beer. I can’t remember which one. But nonetheless, I can’t wait to sit down with my bastard grandchildren and talk to them about the good old days, when nerds masquerading as big brands would throw digital arrows at each other. God, it’s tough to imagine a generation softer than mine.

Nonetheless, time for the weigh-in.

Wendy’s

Established: 1969 (nice)
Stores: 6,500 worldwide
Twitter Followers: 2.2 million
Known for: Dipping french fries into frostys when you’re so high you can’t feel your face

Burger King

Established: 1953
Stores: 15,000+ worldwide
Twitter Followers: 1.59 million
Known for: The Whopper and that mascot who, at the time of me writing this, probably is having sexual misconduct allegations made against him.

Anyway, a Twitter user named Gina instigated a beef between the two fast-food giants with the below tweet:

https://twitter.com/Golden_Armonia/status/943249546947256320

Burger King, happy to be chosen over its competitor, responded with 10 minutes.

Wendy’s, which has historically been a master troll on Twitter, came back swinging.

The comments on the tweet went ablaze.

Wendy’s with the NBA Jam reference?! Give this social media employee a raise.

OH WENDY AIN’T FINISHED.

Wendy’s savagery of Burger King still takes third place to that time McDonald’s muffed a tweet.

And we can’t forget about the time they burned Hardee’s to the ground, which resulted in Hardee’s blocking Wendy.

Moral of the story: If you come at the king, you best not miss.

[h/t Some eCards]

Matt Keohan Avatar
Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.