We all remember last month Beyonce face fucked the internet by releasing her visual album LEMONADE and seemingly called Jay Z out for eight years of screwing around on her. As a refresher, here are a couple of the most damning quotes.
He only want me when I’m not there. He better call Becky with the good hair.
Looking at my watch, he should have been home. Today I regret that night I put that ring on.
Last night, Jay Z dropped a remix to ‘All The Way Up’ (which also features Fat Joe and Remy Ma) on his music streaming site Tidal, addressing the rumors without really addressing them.
You know you made it when the fact your marriage made it is worth millions.
Lemonade is a popular drink and it still is.
It’s clear at this point that Jay and Beyonce are leveraging their marriage and celebrity to cash in. It’s fucking brilliant. Create the wedge the public thirsts for, all while having a strategic understanding of how to use this manufactured bad blood to generate interest, thus $$ . It’s like two boxers going to blows at weigh ins. No one would watch the fight if they fist bumped and took selfies. The bouncers on Maury always let their redneck guests get in a few good haymakers before they drag them off the stage. Jay and Beyonce know that people are shitty and don’t want them to be a happy couple but they also want to personally benefit from the gripe. So Beyonce releases an album skewering her husband for cheating and then gifts him the cash windfall by releasing it on his music streaming project. We are all getting butt fucked by their collective marketing genius.
A source who reported to the NY Daily News had this to say about Jay Z’s involvement in Beyonce’s album that dumped all over him:
He knew the lyrics; he knew the implications. He had to approve the songs before release. Jay is a very smart businessman … Bottom line is that they are both really smart and they both saw dollar signs.
By the way, now that they’ve rung the juices out of the infidelity towel, they’re playing up the lovey dovey persona. On the first stop of Beyonce’s Formation Tour in Miami the other night, she dedicated hit track ‘Halo’ to her ‘beautiful husband’ and said ‘she loves his so much.’ They’re zigging while we’re all zagging.
P.S. If Jay-Z’s album isn’t titled ‘Iced Tea’ and their rumored joint album isn’t called ‘Arnold Palmer,’ it’s a huge fucking missed opportunity for them.
[h/t NY Daily News]